College Students; Biggest Back-To-School Spenders
College students (especially college freshman) are the largest back-to-school spenders. According the National Retail Federation, they are expected to dump 36 billion dollars into the economy this fall.RETAILERS LOVE COLLEGE STUDENTSCollege students are expected to spend 10 billion for electronic equipment. (Up 27 percent from last year)The list of "neccesitiies" include… Laptops, cell phones, digital cameras, iPods, and flat screen Tvs to furnish their posh little hotel rooms. Uh…I mean dorm rooms –same thing.JC Penny, Target, Kohls, and Ikea are among the top retailers schmoozing the college crowd. The college campus is an open market for big stores. Ikea plans to hand out free gifts to student spenders on a college campus in Washington. In Philidelphia, Ikea offers free trips for college students directly to and from campus.Back-to-school is the sencond largest buying season –only second to Christmas.
December 12, 2006
Posted in: College Retail
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